Do Business Well

‘Life is what happens while you are busy making other plans.’

Why use a contract? Because you want to get paid! There is no point in getting into a relationship where money is involved and then finding you have done all the work for no money or no proof that the money is being owed. This is especially important if you work as an agent and commission is owed — which could be conveniently forgotten if you don’t get it down on paper.

While the prospect has identified a need for your product or service and you have made a relevant special offer, you may still find yourself without a signed contract. To make that contract materialise, think through again what you’ve done and what is left to do. Continue Reading »

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I’m often asked how it is that writing is “so easy” for me,how it is that I can just “turn the copy out” on demand. I haveto explain that writing really isn’t easy for me or for most professional writers. I can’t just turn the copy out on demand.

Just because the final copy turns out well doesn’t mean that the process of writing it was easy. Writing is as demanding for professionals as it is for other people for the following three reasons:
1. It’s rarely right the first time. There’s a perception that good writers sit down at their computers and somehow put together flowing prose at will, on the first try. But most professional writers will tell you that effective written material is rarely produced on the first try. Rather, they will explain, the key to effective writing is frequent rewriting. Continue Reading »

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