Do Business Well

But everybody wants to grow, and you can’t blame them. So what should an Internet brand like Amazon.com do? There are five fundamental branding strategies for a leader in any category.

1. Keep your brand focused.

There are more than 5 million dotcom sites registered on the Internet, and you want your site to stand for more than one thing? Amazon.com should stay focused on books and music CDs. After all, the site accounts for just 4 percent of the $24.6 billion book market in the United States. Continue Reading »

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By this definition, if the person is struggling, it is actively uncaring to allow him to keep playing a part that doesn’t fit. By this definition, firing the person is a caring act. This definition explains not only why great managers move fast to confront poor performance, but also why they are adept at keeping the relationship intact while doing so. Continue Reading »

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We’ve neglected consumer desire. That’s why consumers are taking an extended holiday in this recession. Why the Web was wiped out overnight. Why many Christmas retailers and resorts have gone into mourning.

Today’s advertising is so busy looking over its shoulder to see what analysts are saying about its company’s stock value, and what its competitors are saying in their ads, that the consumer has been left out of the loop. Continue Reading »

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Most of the suggestions offered to the manager/chairperson are aplicable to you as a group member. You just can’t be as directive.

1. First, be a good group member. One positive, helpful person in a meeting can do a lot of good. You can offer process suggestions to your group like “Why don’t we figure out how we are going to deal with this issue before we rush off in different directions?”

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• Plan your letter in rough. Note down, in logical sequence, all the points you want to cover.
• Use the correct name, title and address of the recipient. Check the spelling of names and quote the reference if you are replying to a letter.
• Write simply, clearly and concisely. Leave no room for any doubt as to what you mean. Give all details. Answer all questions.
• Divide the letter into paragraphs, each dealing with one point only.
• Make sure that your tone is appropriate for both the situation and the recipient. Be courteous at all costs. Don’t accuse, nag, talk down, preach or brag.
• Read your letter aloud to yourself. Does it sound polite? Should you cut, prune or rewrite sections?

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Imagine a plain white wall as a metaphor for a well-run, successful business. Now imagine that there is a small black mark somewhere on the wall. Where do you focus your attention? It travels to the blemish. The established thinking of ‘let’s fix what’s wrong’ has become so obsessive that we can spot a flaw in seconds, simply because that is what we are looking out for. Whenever someone makes a presentation, we are more attuned to its weaknesses than its strengths. Whenever we meet someone, we are more attuned to evaluating what we dislike about them, rather than what we may like. How many times are we missing the good by habitually searching for the bad? Continue Reading »

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As sales are to business success, so then is enthusiasm to sales success. If you never get the hang of the rest of selling, you can get a long way by just exhibiting excitement about your company, your product, and yourself.

If you don’t think that your business is fantastic, a value to the community, and a work of art, why would you expect your custom_ ers to rate it more highly than you do?

If you’re not brimming over with enthusiasm for your product and the benefits it can bring to your customer, why would youexpect your customers to hand over their hard-earned dollars for it?

If you don’t believe you can add value to the product or service you offer, and that you are the best resource your customers canfind for what you sell, why, pray tell, should they think better of you than you do? Continue Reading »

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How to develop the persistence of the Cheetah:

Learn to love those setbacks; Stay focusedwhen you’re tired; Keep foraging for thebusiness

A cheetah never feels “rejected” because it misses its prey

We have chosen the Cheetah as our role model for entrepreneurs. Do you know why? Because despite its hunting prowess, speed and predatory gifts, the cheetah misses its prey nine out of ten times. Nine out of ten times!! Can you imagine what would happen to the cheetah if on the ninth time it sat under a tree and exclaimed, “Bugger this,I think I’ll become a vegetarian!” Continue Reading »

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One line of management thinking has it that all employees can be won over eventually with the right word or the right action. And, in many cases, that will indeed turn out to be true. There are times, however, when a lot of real turmoil is going on just beneath the apparently calm surface.

Take this situation one Boston manager finds herself in. “I have one employee who acts very friendly to my face,” she writes, “but other people tell me that he is always trying to undermine what I say or do. For example, he’ll say things like, ‘She should never have handled it that way,’ or ‘I don’t think she should have given him that bonus.’ This goes on not only with the employees in my department, but also with people in management. How can I confront this individual without betraying others?” Continue Reading »

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What to do if the prospect hesitates to sign up

Your main objective when prospecting is to sign up the new distributor. But sometimes, despite you best efforts, there are still hesitations. You may need to encourage the prospect gently to join your network. How is this done?

Focus on her needs Remind her in a positive way why you are discussing network marketing with her:

• ‘Let’s see, you want money for your child’s education?’ III ‘You have five hours per week that you could give to promoting a small home business?’
• ‘You’re looking for an organisation that can support you
  with training and help you get off to a flying start?’

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