Do Business Well

• You may want to donate a portion of the proceeds of your business to a good cause like the church, medical research, a university or a charity. Money and knowledge are the same. They mean little if you simply collect them, but mean everything when you employ them, share them and put them to work.

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B.Value world-class performance in every role: At strong companies every role, performed at excellence, is respected. If you want to understand the culture of a company, look first to its heroes.

• Within as many roles as possible, set up different levels of achievement. Identify specific criteria for moving up from one level to the next. Reward progress with plaques, certificates, and diplomas. Take every level seriously.

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