Do Business Well

Most television, radio, VCR, and DVD player purchases are made today to replace or upgrade existing equipment. New flat screen and plasma TVs and DVD players represent the latest technological innovations drawing shoppers into the stores for new entertainment equipment. Nearly all (99 percent) of U.S. households own a color television, while 71 percent own two or more TVs. VCR and DVD player ownership is almost as high, with about 90 percent of households having a VCR or DVD player. Continue Reading »

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Universal Memorabilia Collectibles Retail

Collectors turn first to specialty stores to buy new items to add to their collections. About 35 percent reported they shopped in these types of stores to buy collectibles in the past year. They also looked to mail order, the Internet, and other nonstore channels, with about 28 percent reporting purchase through these sources. Rounding out the top three channels for collectibles purchases are discount department stores, where 21 percent of collectors shopped last year, with women in particular having a preference for the discount stores. Continue Reading »

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Just over 40 percent of consumers (42 percent) in 2003 purchased baskets, boxes, vases, pots, and other decorative holders. With the definition of this category expanded from the last survey, the whole range of functional storage accessories are becoming more important in home decor, offering both decorative values as well as the functional benefit of holding flowers, plants, or other items. Continue Reading »

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We’ve neglected consumer desire. That’s why consumers are taking an extended holiday in this recession. Why the Web was wiped out overnight. Why many Christmas retailers and resorts have gone into mourning.

Today’s advertising is so busy looking over its shoulder to see what analysts are saying about its company’s stock value, and what its competitors are saying in their ads, that the consumer has been left out of the loop. Continue Reading »

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