Do Business Well

Unlike a traditional, direct marketing campaign, an Internet direct marketing program is a tightly integrated combination of marketing service, technology, and 24-7 operational support. Separating these three components by, for instance, engaging a marketing services group, building an in-house operations team, and purchasing offthe-shelf products is a definite possibility, but the lack of tight integration may limit the level of sophistication the program can achieve. Continue Reading »

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A number of different providers can help you solve your email customer communications and marketing needs.

Email Marketing Service Providers

Over the past few years a new breed of company has grown up to meet the demand for complete solutions to companies‘ email marketing needs. Providers offer a wide variety of marketing services, technical capabilities, and focus. The services these companies (the three leading players are Post Communications, Message Media, and Digital Impact) provide range from customized email marketing programs and high-volume email delivery to one-off direct email campaign execution. Naturally, prices vary considerably. Most still charge based on the old direct marketing model of cost per email sent, while others have introduced new pricing models that are based on managing the customer database and optimizing the value of the client’s customer relationships. What they have in common is that they allow you to out- source all—or at least a large part—of your email marketing solution. Continue Reading »

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