February 28th 2008
What Are You Selling?
It’s important to note, however, that marketing is not the same thing as selling or promoting. Those are separate tasks. Selling and promoting are essentially the implementation of your marketing plan. That is, once you have identified your customer prospects and determined how best to reach them, you then have to go out and make it happen. You make it happen through selling and promoting, which are covered in a separate section of the business plan—and of this book.
Clearly, you can’t do an effective job of selling and promotion unless you have identified who you’re selling to and how you can best reach the prospects to make your sales pitch. That up-front work requires the orderly accomplishment of several tasks, which are described in this chapter and become the basis of the marketing section of your business plan. Continue Reading »
