October 23rd 2008
July 2nd 2008
Crime in a variety of guises is on the increase. One of the major growth industries of our time is the supply of equipment to companies and individuals for deterring the thief. New devices for protecting vehicles and contractors’ plant are now on the market to meet the rise in car and equipment theft. Your firm could be suffering a steady drain on its resources through petty or substantial theft. Save money by reviewing all aspects of security.
The thief soon spots any weaknesses in security routines that have been established and practised over a long period of time. These practices and routines become known to all concerned, including the thief, and the tendency is for slackness to creep into the routines anyway. A review of security practices will act as a deterrent. Continue Reading »
March 14th 2008
Data security and encryption: Data security is one of the central issues of digital marketing. Because the Internet is a public highway, the information which travels through it can be picked up and read by anyone who has the knowledge and capability to do so. If security measures have not been taken to scramble the data, or code it, the information is totally unsecured. In many cases, people don’t care about data security. When you send an e-mail message to a friend, you usually don’t care if someone intercepts it. It’s no different than someone at the post office opening up your letter, or someone listening to your conversation on a cellular telephone scanner. You take that risk. But when you want to send a confidential e-mail to someone in your company, or give someone your credit card number on the Internet, it’s a different matter. You want to send a secret message which only the recipient can unravel and read. That’s where data encryption comes in. Continue Reading »
January 15th 2008
Shoppers wanting to get their caffeine fix online at www.starbucks.com now have only one path to take when they pay for their beans. If they are already registered with Passport, Microsoft’s new identity-verification program, they can use it to complete their purchase. If not, they are directed to a site where they can sign up for Passport. Passport is being marketed as a ‘one-click’ solution to obtaining access to Web sites requiring registration and to make purchases over the Internet.This means that shoppers cannot buy their coffee without letting Microsoft be part of the transaction. Starbucks used to let shoppers pay for their purchases by credit card, but in May 2001 it joined fifty other affiliated sites and switched to Passport. Now the personal information of every Starbucks.com buyer is stored in Microsoft’s vast database. Continue Reading »
