November 21st 2008
The questioning ideas will help you identify what’s really going on in just about any selling situation that involves a sales obstacle or challenge. Of course, you may wish to target your questions more specifically.
Below, you’ll find some more narrowly focused questions for specific challenges you may face. Continue Reading »
August 1st 2008
To increase the effectiveness of your presentation, allow your audience to get involved: to question, clarify, or to redirect what you are saying. You can allow questions before, during, or after your presentation; each time has certain advantages.
This assumes your audience knows a good deal about your subject and has questions before you begin. By getting these questions out ahead of time, you get an idea of what people want to know and can reassure them that their questions will be answered during your presentation. It allows you to tailor your material to the needs of a particular group. Continue Reading »
January 8th 2008
A marketing plan is an operational planning device detailing both the initial development and implementation of the chosen strategy and how the associate marketing activities can be integrated in order to meet the stated objectives.
It is important not to confuse the planning document with the planning process, which is described below.
The principles of marketing planning apply just as much to online marketing as they do to more traditional marketing activities. Planning forces a proactive approach which involves:
* defining objectives;
