Do Business Well

To increase the effectiveness of your presentation, allow your audience to get involved: to question, clarify, or to redirect what you are saying. You can allow questions before, during, or after your presentation; each time has certain advantages.

Taking Questions at the Beginnings

This assumes your audience knows a good deal about your subject and has questions before you begin. By getting these questions out ahead of time, you get an idea of what people want to know and can reassure them that their questions will be answered during your presentation. It allows you to tailor your material to the needs of a particular group. Continue Reading »

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Here’s what to keep in mind when preparing the visual part of your presentation:

1. Everyone in the group should be able to see and read the visuals easily. Think about the size of the group. The number of people will determine the technology you should use.
2. You want to be able to keep a tight focus on what is presented when. You don’t want to display too much information at any one time. Keep to three or four main ideas on each sheet. You don’t want your audience to get confused or overloaded.

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As sales are to business success, so then is enthusiasm to sales success. If you never get the hang of the rest of selling, you can get a long way by just exhibiting excitement about your company, your product, and yourself.

If you don’t think that your business is fantastic, a value to the community, and a work of art, why would you expect your custom_ ers to rate it more highly than you do?

If you’re not brimming over with enthusiasm for your product and the benefits it can bring to your customer, why would youexpect your customers to hand over their hard-earned dollars for it?

If you don’t believe you can add value to the product or service you offer, and that you are the best resource your customers canfind for what you sell, why, pray tell, should they think better of you than you do? Continue Reading »

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To create an image for my wholesale business, we constructed a four-hundred-square-foot bike shop on the floor of the show. It was complete with a brick facade exterior, shingle roof, display windows, and fully outfitted interior.

To draw attention in a show where the booths and product were becoming increasingly high-tech, we went against the trend. We built a four-booth island display to look like a circus. The product was displayed on a carousel. We had clowns handing out balloons with our name and phone number on them. Continue Reading »

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There are dozens of methods of contacting prospects. The following are the most popular methods:

Over the phone

The quickest and most cost-effective way to get around is by phone. Although this has a down-side — you can’t see the customer, his face or his expressions — the phone should be used to obtain interviews where you can sell the opportunity.

Just bear in mind that a telephone call can be unwelcome. You are intruding on the prospect’s time. So make what you have to say short, relevant and of interest to the prospect. Your phone call must, within seconds, convey a benefit which will be of interest to that prospect.

Do not try to explain networking over the telephone. This rarely works. You want a face-to-face interview lasting just 10 minutes with the prospect to drop off material. If you can obtain that, and the prospect is interested, you can be sure that your appointment will last considerably longer. Continue Reading »

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