Do Business Well

As you might expect, conventional wisdom tells a rather different story. First, it spins us this tale: You can be anything you want to be if you hold on to your dreams and work hard. The person you feel yourself to be every day is not the real You. No, the real You is deep inside, hidden by your fears and discouragements. If you could free yourself of these fears, if you could truly believe in yourself, then the real You would be released. Your potential would burst out. The giant would awaken. Continue Reading »

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Maximizing and actualizing the potential ofeveryone and everything around you.

The ultimate human tragedy

There is nothing more common in this world than wasted talent. Every day, talented people trudge through life being less than they can be. They are miserable, bored, unfulfilled and frustrated. They know that there must be more to their life but they just can’t seem to find the path to a better one. Maybe it’s because they’re not really looking.

Or maybe it’s because they’ve given up. Or maybe it’s because they don’t believe there is a better way. Continue Reading »

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Franchising is all about working together towards a common goal. On the surface of it, this appears to be the building of the brand for mutual financial gain - what could be simpler than that? Further investigation reveals, however, that in reality, matters are a little more complex. Granted, both the franchisor and his franchisees want to build wealth for themselves and their families to enjoy. Beyond that, the franchisor and his franchisees have dreams that have the potential to take them in different directions.

Franchisors will want their brand to dominate the landscape of every city and town; their gut feel may tell them to do whatever it takes to realise this dream. Franchisees, on the other hand, are likely to be more concerned with the short-term profitability of the outlet they own. They tend to overlook the fact that it is better for them to belong to a strong network Continue Reading »

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We will now consider more specifically the benefits and drawbacks of ethics to online marketing:

Ethical benefits

• Online marketing has the potential to remove prejudice and barriers, as transactions are carried out via disembodied computer screens.

The lack of need for a physical presence in a particular place allows the inclusion of people whose physical needs make working in an office environment difficult.

Internet-based business activities are opening up markets, thereby improving information provision and freedom of speech about different products, including non-corporate information (see Hamelink 2000: 139-164). For example, typing ‘Nike’ into a search engine also finds sites about Nike products alleging human rights abuses by the company. Continue Reading »

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