July 13th 2008

Incentives and Rewards, and their Impact on Internet Customers Loyalty

Imagine that you’re walking down a city street when a complete stranger suddenly approaches you. He tells you he’s just been transferred to a new position in Atlanta and has to move that weekend and asks if you’d be willing to help him load some boxes onto a truck. If you help him, he says, he’s got a refrigerator full of cold beer that he’ll share. Would you help? Would the incentive be enough? What if he said that he and his wife had planned a trip to Paris that they can’t take because of the move and he’d be willing to give you a pair of airplane tickets?

On the other hand, what if you got a call from a friend who’s making the same move and needs your help? You’d probably do it for nothing. She might give you a bottle of your favorite wine to show her appreciation. It’s not really necessary, but it’s still a nice reward. Continue Reading »

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June 23rd 2008

Six stages in successful report writing

The best way to learn to write a report is to consider the circumstances under which it will be read. Whom are you writing to? Busy people have reams of written correspondence to wade through daily. They want access to the essence of the report at a glance and then quickly refer to specific points and relevant information in the report. So follow the next six stages.

1. Jot down your ideas

What are you writing about? Gather all fife necessary information and documentation, such as minutes of meetings, statistics and correspondence.

Ask colleagues to submit their own reports and data timeously so that you are not delayed when you want to start writing. Continue Reading »

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