Do Business Well

The Clashes arising from differences in most relationships can be managed satisfactorily by this Method. Some conflicts, however, lack certain requirements necessary for success.

Personality Factors

When involved in ‘personality clashes’, we often conclude that the conflict is irresolvable due to the Other’s personality — the Bad-Person Illusion. In truth, certain personality factors can indeed impinge on the Method, making it less effective. So, some relevant personality factors will be mentioned as we list the eight prerequisites. Continue Reading »

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Amazon.com used to use the theme “Earth’s Biggest Book‑store.” No longer. They’ve changed it. The new theme is “Earth’s Biggest Selection.”

Person of the year Jeff Bezos, CEO of Amazon.com, says, “It’s very natural for a customer to wonder, can you really be the best place to buy music, books and electronics? In the physical world, the answer is almost always no. But on the Internet all the physical constraints go away.” (A sign of the times: The company recently registered “Amazoneverywhere.net as a Website name.) Continue Reading »

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Income statement. You’ll want to produce one every month. Your business can be in big trouble for a long time and you won’t even know it without an income statement. We have fully detailed the income statement in section 2, part 6.

Inventory. This is the value of all merchandise that you carry for resale. It does not include office furniture, production equipment, or other items that aren’t being offered for sale. As mentioned above, there are some very sophisticated aspects to placing a value on that inventory. Continue Reading »

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The 4-Ps are a useful framework for designing e-Marketing strategies — and have the benefit that they are clear and familiar to most managers. Successful e-¹Businesses bring together the elements of the marketing mix into an integrated, offer representing value to the customer. This can be illustrated, for example by outlining aspects of the 4-Ps of the marketing mix of the office supplies company Quill (www.quillcorp.com).

Place

Customers are offered the convenience of easy ordering — not just by Web but’ via many other routes, with expert personal assistance readily available by telephone. We have personally tested the service and found it fast and reliable. particular benefit is the UPS (courier service) order tracker so that custom can track the delivery status of their order.

Product

Quill offers a wide range of office and computer supplies, furniture and speciality products. The main selling point is the very wide range available from stock - almost everything imaginable for the office. This is a ‘hypermarket’ -type approach, offering customers far more choice than would be expected from most traditional suppliers.

Price

Competitive, discount prices can be offered. Low price levels are sustainable because of the e-Efficiency of the business, and also the economies of scale arise from successfully selling large volumes. Continue Reading »

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