February 20th 2008
Targeting Your Plan continue…
2. Investors. Investors are most interested in factors that can help predict growth, because growth is essential for them to get an attractive return on their investment. These factors include the market’s likely future, the management team’s experience, evidence of fast-growing sales, and so forth. They want to see their investment go into marketing rather than R&D expenses. The existence of tangible assets is less important to investors because they aren’t as concerned with being “repaid” in the same way. But investors do want to see a concise plan—preferably 40 pages or less. Continue Reading »
