May 6th 2008
Making a Plan: how to construct a simple and workable business plan part 2
- How will you package your product/service?
Your packaging is an extension of the product itself. It is often the first impression that a prospect gets of your product. That’s why it is so important that the way you package your product/service is attractive yet functional. If it does not turn the customer on, the chances are the customer won’t buy it. The packaging of some products is so distinctive that the packaging almost becomes a reason to buy the product (think Pringles). Unique packaging can be patented.
If you are providing a service, you need to focus on the tangible delivery of your service to the prospect. Continue Reading »
