July 13th 2008
Measuring the Success of your Service Provider
Whether an internal service group operates your email marketing program or you rely on an outside service provider, there’s only one way to get accountability: Define clear success criteria. Let’s take a look at some of the mechanisms you can put in place to evaluate the service organization responsible for operating your program:
1. Define and monitor success criteria.
- Clearly articulate program goals and performance expectations.
- Agree on turnaround times for new programs, campaigns, or messages.
- Ensure that the service provider can be flexible and responsive to your ever-changing needs.
- Ensure that you understand what a service provider offers and what it expects others to provide and manage.
