November 19th 2008
The first advertising tool to consider in promoting your Web store is the banner ad. A banner ad is like a small billboard that resides on a Web page. The standard full-size banner ad is 250×80 pixels. But even though almost every ad-supported site sells the full-size banner ad, Continue Reading »
July 5th 2008
A number of different providers can help you solve your email customer communications and marketing needs.
Over the past few years a new breed of company has grown up to meet the demand for complete solutions to companies‘ email marketing needs. Providers offer a wide variety of marketing services, technical capabilities, and focus. The services these companies (the three leading players are Post Communications, Message Media, and Digital Impact) provide range from customized email marketing programs and high-volume email delivery to one-off direct email campaign execution. Naturally, prices vary considerably. Most still charge based on the old direct marketing model of cost per email sent, while others have introduced new pricing models that are based on managing the customer database and optimizing the value of the client’s customer relationships. What they have in common is that they allow you to out- source all—or at least a large part—of your email marketing solution. Continue Reading »
