Do Business Well

External Activity

<CROSS-CHANNEL CONTACT HISTORY (MAIL, TELEPHONE), PENDING SUPPORT ISSUE, FIRST AND LAST SUPPORT CALL AND EMAIL, SUPPORT LOG/EVENT HISTORY, PRODUCT RETURN HISTORY …>

Data generated from your direct mail, telemarketing, customer support, and product return operations can be a critical part of measuring true customer value, cost to serve, and cost of customer contact and conversion. Linking this type of external data with your email marketing system will enable you to spot—and avoid— potential problems. Imagine, for example, that a customer has sent you an email complaining about a product defect. If customer service doesn’t let marketing know about the problem, marketing might send the already-angry customer an email offering the latest add-on to the product he or she is complaining about. Continue Reading »

5 Comments »

To open doors we need the vision of those who have gone ahead to inspire us — role models. We need a lift-up from those already in positions of power and influence — sponsors. We need the ear of those more experienced than us — mentors. We need the helping hands of those around us — our support network. And, last but not least, we need to remember to help others who are walking the path some distance behind us.

Wanted: role models

As you begin to develop your career, look around you for positive role models. Our generation of career-orientated women has had some difficulty in finding role models who are suited to the new challenges that we face. Continue Reading »

3 Comments »