Do Business Well

With consumers spending more money on landscaping and their lawns, it is not surprising the purchase incidence of garden equipment, furniture, and decor is strong as well. Purchase incidence of garden equipment, furniture, and decorative items for the garden (i.e., garden hardware) was 42 percent in 2003, down slightly from results of 47 percent in 2001. Continue Reading »

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The Road Ahead Is Curvy and Treacherous, and Good Road Maps Are in Short Supply

Advertising Agencies

Because of the extensive consolidation that has taken place in the last decade, further consolidation will take place at a slower rate in the immediate future. Part of this is a reaction to the government’s closer scrutiny of the mergers because of the Enron debacle. A pause in consolidation at this point is also good because it will give the acquirers an opportunity to digest the new properties and position them efficiently within the corporate umbrella. Continue Reading »

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Manufacturers, wholesalers, business-to-business service providers, and job shops can all benefit from the use of outside sales representatives. Some companies who deal with the public have the same opportunity, such as travel agents, mortgage lenders, and apartment owners.

What is an independent sales rep?

1. The term “independent representative” sounds exactly like what it is. This person works for himself. He or his company, generally referred to as a rep firm, will not be on your payroll, but will earn their money from three sources of services they may provide: Continue Reading »

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WebPromote (www.webpromote.com), founded in 1996, publishes a weekly newsletter packed with useful information on promoting Web sites. It is one of the largest Internet marketing newsletters, with 170,000-plus double-opt-in subscribers. WebPromote provides free information on the latest online promotion and marketing development opportunities. Four years of past issues are available in the archives section.

One example included five predictions for trends in Internet marketing, forecast by marketing consultant Chee Wee:

1 Pay-per-click advertising will increase dramatically Continue Reading »

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