Do Business Well

Financial Issues tend to be unpopular among entrepreneurs. Some find the subject tedious. Others find it intimidating. The result is that many entrepreneurs do nothing. Financed in many businesses become the state of the checkbook each morning. If there’s cash, the business is still around and if there’s no cash, the businesses become the state of the checkbook each morning. If there is cash, the business is still around and if there is no cash, the business has major problems.

One of the major benefits of creating a business plan is that it forces entrepreneurs to confront their company’s finances squarely. That’s because a business plan isn’t complete until entrepreneurs can demonstrate that all the wonderful plans concerning strategy, markets, products, and sales will actually come together to create a business that will be self-sustaining over the short term and profitable over the long term. Continue Reading »

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2. Investors. Investors are most interested in factors that can help predict growth, because growth is essential for them to get an attractive return on their investment. These factors include the market’s likely future, the management team’s experience, evidence of fast-growing sales, and so forth. They want to see their investment go into marketing rather than R&D expenses. The existence of tangible assets is less important to investors because they aren’t as concerned with being “repaid” in the same way. But investors do want to see a concise plan—preferably 40 pages or less. Continue Reading »

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