August 10th 2008
Ebusiness Online Auction, Ecommerce Sale of Floral and Greenery for Indoor Use
Forty-one percent of households purchased florals and plants for indoor use during 2003, down slightly from 44 percent in 2001. Cut flowers are a popular gift item, especially for Valentine’s Day.
Floral and Greenery Industry Snapshot
The retail market for cut flowers and florist items is said to be $15 billion by Chain Store Age magazine.
In total, sales of flowers, seeds, and potted plants (including both indoor and outdoor plants) was $18.2 billion in 2002, according to personal consumption data from the U.S. Bureau of Economic Analysis. This represents a 1.4 percent increase over sales of $17.9 billion in 2000. Continue Reading »
