Do Business Well

ASSET VALUE

For most companies the asset value should represent the lowest amount below which the owner might just as well liquidate. There are only two differences between asset value and liquidation value. In calculating asset value you don’t have the costs of liquidation and you can be more generous in appraising certain assets than you might be if you had to liquidate.

INDUSTRY STANDARD VALUE

It’s common in many industries to have a valuation method. Travel agencies are generally valued at ten times annual commission. Manufacturers’ reps, on the other hand, are generally only worth one year’s commission. Magazines use a certain number of dollars per subscriber. Manufacturers might expect to get between two and ten times annual earnings. Continue Reading »

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‘For people who like peace and quiet:a phoneless cord.’

When you are feeling anxious, the tension can come through in your voice and create problems for you on the phone. Research shows that an anxious man sounds elderly, inflexible, irritable and bad-tempered. Tense women can be judged to be irrational,emotional and unstable.

You can rid yourself of tension before phoning by relaxing yourmind and your muscles. Take a deep breath, tighten up all over, clench your fists and toes, stretch your legs and hold for a slowcount of five.

Relax and breathe out for a count of five. Take another deepbreath, hold for a count of five, breathe out and relax. Make sure your teeth are unclenched by putting your tongue against theback of your top front teeth. Continue Reading »

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This is a brilliant promotion in itself. Whereas unhappy clients never stop telling other people how badly they were treated, happy clients barely murmur, unless it is an amazing case of ‘And they even…!’ If you are going to be talked about, let it be in the latter way.

You can do simple things, too, such as taking care of people’s parcels as a kind gesture and security measure. In New York you have to hand in any bag bigger than a small handbag and, even though it is an anti-theft measure, it allows you to shop hands- free.

Recently, in a well-respected department store, I tried to check in my overnight bag and was advised quite firmly that it was against security regulations. I could not carry the bag and shop at the same time, so I left. In this case ‘they even’ made it seem a criminal offence for me to have asked! I just do not feel like going back, despite having shopped there for many years. Continue Reading »

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But suddenly, it takes off. In practically no time the building is in the air. Network marketing is very similar.

Your dreams can come true

Pick up an American magazine on networking. What does it tell you? ‘Network marketing will provide you with riches beyond your wildest dreams, a car that is the envy of your neighbourhood, a dream home that looks like a palace or overseas vacations at the snap of your fingers.’ That kind of hype is irresponsible. The figures are grossly inflated and, ultimately, this kind of exaggeration leads to disillusionment and disappointment.

Experience gained from many network marketing organisations shows that the average, seriously committed networker will make the following ballpark figures:

• within three to 12 months: from R1 000 to R3 000 per month
• within one and two years: from R3 000 to R5 000 per month
• within three to five years: from R5 000 to R10 000 per month.

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House meetings (or group meetings) can work extremely well, not only to gain distributors but to generate enthusiasm and excitement about network marketing. Make these meetings a lot of fun. There are many pluses about properly run group meetings. You will find that the group dynamics and the spirit and enthusiasm of your team rubs off on the new distributor. If, say, your personality and that of a new prospect clash (she likes talking about her five children, the garden and her home and your interests are largely centred around business growth, travelling and seizing new opportunities) you could find, no matter how hard you try, that the conversation does not flow smoothly. But if you have a large group with varied personalities, the chances are that she will find someone to whom your prospect can relate easily. Continue Reading »

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