Do Business Well

MYTH #2: “SOME ROLES ARE SO EASY, THEY DON’T REQUIRE TALENT”

The famous management theorist Oscar Wilde once said:

“A truth ceases to be a truth as soon as two people perceive it.”

All right, so Mr. Wilde was better known for his wit than for his management advice; nonetheless, every manager should be required to remember this one remark. Although he phrased it in the extreme, Mr. Wilde simply meant that the only truth is your own. The world you see is seen by you alone. What entices you and what repels you, what strengthens you and what weakens you, is part of a pattern that no one else shares. Therefore, as Mr. Wilde said, no two people can perceive the same “truth,” because each person’s perspective is different. Continue Reading »

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Because it’s so easy to capture, store, process, and redistribute digital information, it is becoming almost impossible to police trademarkand copyright infractions on the Internet. Consider for example, the problem of the Digital Fan.

The digital fan: Let’s say you own a major rollerblade hockey team, the Hanover Hippos. Your team has won the world championships three times in a row, and made you millions of dollars selling merchandise and information about the Hippos. You’ve created your official Hippo Home Page, and receive more than a million hits a week. But something is amiss. Many of your fans are starting to set up their own online fan clubs. They’re plastering the Hippo logo all over their pages and posting statistics and player profiles downloaded from your site. As well, fans of your archrivals, the Neustadt Nimrods, have set up anti-Hippo sites filled with lewd images which they have made by digitally altering your logo. Continue Reading »

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