Do Business Well

If you are going to be an actualizer and maximizer of human potential you need to be a PWB —

A Person Without Borders

There is a social tidal wave sweeping over the world. It’s caused by technology, democracy, mobility and our common humanity. It’s the wave that is washing away national and cultural boundaries. The best talent and ideas rule. It doesn’t matter where the talent or the ideas come from. So the new class of successful entrepreneurs will be PWB — People Without Borders. They will go where the opportunities are greatest and they will take from where the talent and ideas are most plentiful. They do not limit their vision to industry or geography. They are open, adaptable and mobile. Continue Reading »

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Maximizing and actualizing the potential ofeveryone and everything around you.

The ultimate human tragedy

There is nothing more common in this world than wasted talent. Every day, talented people trudge through life being less than they can be. They are miserable, bored, unfulfilled and frustrated. They know that there must be more to their life but they just can’t seem to find the path to a better one. Maybe it’s because they’re not really looking.

Or maybe it’s because they’ve given up. Or maybe it’s because they don’t believe there is a better way. Continue Reading »

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Financial Issues tend to be unpopular among entrepreneurs. Some find the subject tedious. Others find it intimidating. The result is that many entrepreneurs do nothing. Financed in many businesses become the state of the checkbook each morning. If there’s cash, the business is still around and if there’s no cash, the businesses become the state of the checkbook each morning. If there is cash, the business is still around and if there is no cash, the business has major problems.

One of the major benefits of creating a business plan is that it forces entrepreneurs to confront their company’s finances squarely. That’s because a business plan isn’t complete until entrepreneurs can demonstrate that all the wonderful plans concerning strategy, markets, products, and sales will actually come together to create a business that will be self-sustaining over the short term and profitable over the long term. Continue Reading »

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MOST ENTREPRENEURS are very proud of their products and/or services and believe that their value is what determines the company’s success. Certainly all the attention in recent years given to the quality of American products versus those of foreign companies underscores the importance of having pride in your product or service.

I don’t mean to suggest that the emphasis on product features and quality is wrong. Rather, I believe it is misguided for many companies because it throws their entrepreneurs off target in terms of the planning process and the written plan. Two issues are primary in viewing the product or service:

A. The market and what it values should determine the particulars of the product or service. The owners of a company that arranges auto repair services for corporate owners of large fleets and has $3 million in annual sales decided to develop a new software product that would remind the fleet owners about the need to do such regular maintenance as oil changes and tune- ups. The company invested $200,000 in developing and attempting to sell the product before realizing that low-level fleet managers didn’t have the authority to commit their companies to the product, which might cost $50,000 annually for a fleet of several thousand cars. Getting in to make a sales pitch to high- level financial executives proved extremely difficult. Continue Reading »

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