May 30th 2008
Sales Principle #1—Enthusiasm: Lighting the fire
As sales are to business success, so then is enthusiasm to sales success. If you never get the hang of the rest of selling, you can get a long way by just exhibiting excitement about your company, your product, and yourself.
If you don’t think that your business is fantastic, a value to the community, and a work of art, why would you expect your custom_ ers to rate it more highly than you do?
If you’re not brimming over with enthusiasm for your product and the benefits it can bring to your customer, why would youexpect your customers to hand over their hard-earned dollars for it?
If you don’t believe you can add value to the product or service you offer, and that you are the best resource your customers canfind for what you sell, why, pray tell, should they think better of you than you do? Continue Reading »
