Do Business Well

Even if you managed to obtain adequate finances for your business, one of the biggest traps is cash flow. Cash flow basically means the movement of money into your business (from the sale of your goods or services) and the movement of money out of it (to suppliers, the bank, other creditors and employees). The relationship of these two flows is very important. Many businesses go under because although they are owed a lot of money they do not have enough in hand to pay the bank/their own debts. There is nothing more frustrating than knowing you are owed 0,000 but not having enough cash in hand to pay for the weekly shop. Continue Reading »

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Whether an internal service group operates your email marketing program or you rely on an outside service provider, there’s only one way to get accountability: Define clear success criteria. Let’s take a look at some of the mechanisms you can put in place to evaluate the service organization responsible for operating your program:

1. Define and monitor success criteria.

• Clearly articulate program goals and performance expectations.
• Agree on turnaround times for new programs, campaigns, or messages.
• Ensure that the service provider can be flexible and responsive to your ever-changing needs.
• Ensure that you understand what a service provider offers and what it expects others to provide and manage.

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