July 6th 2008
Consolidation and Integration of Web Service Offerings, direct Email Marketing
Is email direct marketing an industry unto itself? Not at all. The principles of service-based marketing and communication are essential to the success of any online marketing initiative. And email is a mission-critical tool that plays an integral role in the e-marketing and communications mix for all online merchants. But as we’ve touched on earlier, email itself is just one of a large number of electronic communications channels that e-marketers will be using in the future. Furthermore, marketers ultimately won’t want to manage relationships with a large number of different service providers.
That may be why there have been so many industry consolidations. Netcentives acquired Post Communications in order to broaden its technology infrastructure and provide a wide range of relationship marketing services, from customer acquisition programs and customized email relationship marketing programs to loyalty programs and promotions. Continue Reading »
