Do Business Well

Most of the suggestions offered to the manager/chairperson are aplicable to you as a group member. You just can’t be as directive.

1. First, be a good group member. One positive, helpful person in a meeting can do a lot of good. You can offer process suggestions to your group like “Why don’t we figure out how we are going to deal with this issue before we rush off in different directions?”

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Types of Media

1. Direct mail. Direct mail can be very effective, though you’ll be fighting hard for attention in a medium that is saturated with highly sophisticated competition. What follows are some general rules for reaching a list of known customers, whether business to business or consumer:

A. Start with the envelope. Print something intriguing on the outside that will make your target curious about the contents. One mass mailer who sends our company at least two or three mailings per week puts “personal and confidential” on the envelope. It’s amazing, but folks are actually more likely to open that envelope first. Continue Reading »

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