November 19th 2008
Like a bunch of eager bunnies, Internet advertising has split, combined, and multiplied into a bewildering array of approaches to advertising on the Web. Using abbreviations such as CPM, CPC, CPA, CPT, and CPS make the novice Net advertiser’s eyes glaze over when he sees this alphabet soup of Net advertising jargon. If this is you, don’t feel bad. You’re not alone. Continue Reading »
November 19th 2008
The first step in designing your ad campaign is to define your customer. You need to be very specific about the age, gender, marital status, geographic location, religion, political affiliation, occupation, educational level, and so on so that you can buy the proper ad placement. Continue Reading »
November 19th 2008
The first advertising tool to consider in promoting your Web store is the banner ad. A banner ad is like a small billboard that resides on a Web page. The standard full-size banner ad is 250×80 pixels. But even though almost every ad-supported site sells the full-size banner ad, Continue Reading »
November 11th 2008
Perhaps one of the best examples of caring for employees is Raymond Ackerman, who credits part of his success to his good relationship with them. He has always attempted to pay the highest wages and provide the best working conditions in the retail business. He celebrated his sixtieth birthday by sending cake to every one of Pick ‘n Pay’s 27 000 employees!
Keep out the red tape where possible - high achievers are intensely demotivated by it. If you nit-pick about unimportant aspects like taking leave you are on a losing wicket. Continue Reading »
November 11th 2008
You have a brilliant idea and a huge market. You have started your business. Now how do you keep the show on the road?
It is not difficult to run a business. There are only a few very easy and basic rules to follow. A common mistake is to become overwhelmed by details in the beginning, preventing you from really getting off the ground. Remember, you can learn as you go along.
One of the most important reasons why people highlight the details is on business must appear “complete” and thus give as much information as possible. However, a large percentage of the information is not important in the early stages - often for the first few years. Continue Reading »
November 10th 2008
The performance of his product was his best publicity! Let it also be yours.
If you are the first in the right market you may need little advertisement. Sun Microsystems’ workstations were the first on the market with the new UNIX operating system and needed no advertisement. They became the world leaders with their Sun workstations and in the early nineties were voted the fastest growing company on the Fortune 500 list, with a phenomenal 114 per cent compounded annual growth rate. Continue Reading »
November 10th 2008
It is fantastic to have your own business, but the greatest thrill is to see your “baby” grow!
At last - you’re in business! But remember that even though you may have the best product or service, if it’s not properly promoted it will not succeed. Many entrepreneurs put marketing last on their list while it should be a priority; this is an important reason for business failures. But, there are various relatively inexpensive ways to promote your product or service. Let’s look at some examples. Continue Reading »
November 2nd 2008
There is no doubt that great persuaders know their product, service, or business. I have found that great persuaders use their own product or service. Through this use, they have experienced what their audience will experience. You must know every possible thing about your industry. Nothing is going to surprise a great per- suader. They are up to speed on the economy, the industry, the company, and the competition. Continue Reading »
November 2nd 2008
With all of this talk about the importance of implementing a personal development program, you might say, how is this possible? How do these people have time or resources for reading books and listening to CDs? How am I going to afford a three-day intensive workshop, or scarier yet, long-term one-on-one coaching? And if this kind of training has such an impact, not only on the individual but also on the companies they represent, why don’t employers make this training easier to pursue? Continue Reading »
October 29th 2008
If you think education is expensive, try ignorance.
The more you learn, the more you realize how little you know. I have found it very interesting that the opposite also seems to be true: the less you learn, the more you think you know. As the saying goes, ignorance and arrogance go hand in hand. If we’re not working on ourselves, we don’t realize the wealth of knowledge out there waiting for us. We are living in the information age, and if you don’t spend time learning, keeping up with technology, and increasing your knowledge base, you will fall so far behind that it will be extremely difficult to catch up. Knowledge is the key to success in today’s world. Studies consistently demonstrate that those who are learning and growing every day are more successful and optimistic about life. Continue Reading »
