Do Business Well

If “Your Own Business” is a game, you have to play the game against somebody. And unless you’re Eskom, you’re going to have competition. And your competition is going to be good and it’s going to keep getting better. So how competitive are you? How powerful is your desire to win?

Winning the game of “Your Own Business” means that you have to constantly track the competition, know what they’re doing, do what they do better, and beat them to the customer. At the same time, winning this game means not being reactive to the competition. It means constantly leading the competition and doing things they haven’t even dreamed of doing. Continue Reading »

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It’s great to identify the benefits you can offer a growing andreceptive market, but you have to keep in mind that you won’tbe operating in a vacuum There’s almost certainly competition for the market you’ve targeted. If there isn’t, don’t necessarily take that as a good sign. It may mean that the market isn’t as receptive to your product or service as you think.

Entrepreneurs often take the competition too lightly. They assume that their own product or service is so much better than the competition’s that there’s no way customers won’t make the obvious choice. The truth is that there are reasons that the competition is there and doing well, and you may not understand all those reasons. Continue Reading »

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