Do Business Well

About one-third of households reported buying collectibles in the past year. This percentage has been about flat, when 34 percent bought the same. Merriam-Webster’s dictionary defines a collectible as:

An object that is collected by fanciers; especially: one other than such traditionally collectible items as art, stamps, coins, and antiques.

With little guidance provided by the type of object that is considered collectible, the key to the definition of the term is that it is something anything—that a fancier brings together into one grouping or place. Continue Reading »

3 Comments »

Leadership first, perception second. To try to reverse this sequence is almost impossible.

What if you do everything right? What if you are the first in a new category and subsequently go on to dominate that category domestically? Then you should try to expand the market in the U.S. at the same time that you take your brand to the global market.

Coca-Cola did all of these things. But what’s next? Are there no second acts in branding history? Continue Reading »

3 Comments »

But everybody wants to grow, and you can’t blame them. So what should an Internet brand like Amazon.com do? There are five fundamental branding strategies for a leader in any category.

1. Keep your brand focused.

There are more than 5 million dotcom sites registered on the Internet, and you want your site to stand for more than one thing? Amazon.com should stay focused on books and music CDs. After all, the site accounts for just 4 percent of the $24.6 billion book market in the United States. Continue Reading »

3 Comments »

Amazon.com used to use the theme “Earth’s Biggest Book‑store.” No longer. They’ve changed it. The new theme is “Earth’s Biggest Selection.”

Person of the year Jeff Bezos, CEO of Amazon.com, says, “It’s very natural for a customer to wonder, can you really be the best place to buy music, books and electronics? In the physical world, the answer is almost always no. But on the Internet all the physical constraints go away.” (A sign of the times: The company recently registered “Amazoneverywhere.net as a Website name.) Continue Reading »

3 Comments »

2. Paper catalogs face an uncertain future.

Mailboxes across the county are stuffed with countless catalogs every day. According to one estimate, 17.6 billion catalogs were mailed in the U.S. last year. That’s sixty-four catalogs for every man, woman, and child.

That may change. Catalogs of all types will find themselves under severe electronic competition. There are a number of reasons why a Web catalog is superior to a paper one. Continue Reading »

2 Comments »

B.Value world-class performance in every role: At strong companies every role, performed at excellence, is respected. If you want to understand the culture of a company, look first to its heroes.

• Within as many roles as possible, set up different levels of achievement. Identify specific criteria for moving up from one level to the next. Reward progress with plaques, certificates, and diplomas. Take every level seriously.

Continue Reading »

2 Comments »

“What can the company do to create a friendly climate for great managers?”

We have said that an employee may join a company because of its prestige and reputation, but that his relationship with his immediate manager determines how long he stays and how productive he is while he is there. We have said that the manager is the critical player in turning each employee’s talent into performance. We have said that managers trump companies. Continue Reading »

2 Comments »

Some 56 percent of U.S. households bought kitchenware and housewares in 2003, about even with the 58 percent that did the same in 2001.

A category that is often perceived as a household necessity, consumers are encouraged to buy when retailers and marketers give them a reason to replace existing kitchen accessories with the latest models that give new functionality or ease of use. Continue Reading »

2 Comments »

What is yet to be determined is how well the holding companies will grapple with the challenge of integration of their services. Over the years, they have bought up a wide variety of companies in different aspects of the marketing business, but there has not been a great deal of coordination among the various disciplines. Continue Reading »

3 Comments »

The Road Ahead Is Curvy and Treacherous, and Good Road Maps Are in Short Supply

Advertising Agencies

Because of the extensive consolidation that has taken place in the last decade, further consolidation will take place at a slower rate in the immediate future. Part of this is a reaction to the government’s closer scrutiny of the mergers because of the Enron debacle. A pause in consolidation at this point is also good because it will give the acquirers an opportunity to digest the new properties and position them efficiently within the corporate umbrella. Continue Reading »

3 Comments »