August 14th 2008
Internet / Electronic/ Web and Business Transformation (No 2&3)
2. Paper catalogs face an uncertain future.
Mailboxes across the county are stuffed with countless catalogs every day. According to one estimate, 17.6 billion catalogs were mailed in the U.S. last year. That’s sixty-four catalogs for every man, woman, and child.
That may change. Catalogs of all types will find themselves under severe electronic competition. There are a number of reasons why a Web catalog is superior to a paper one. Continue Reading »
