November 19th 2008
Like a bunch of eager bunnies, Internet advertising has split, combined, and multiplied into a bewildering array of approaches to advertising on the Web. Using abbreviations such as CPM, CPC, CPA, CPT, and CPS make the novice Net advertiser’s eyes glaze over when he sees this alphabet soup of Net advertising jargon. If this is you, don’t feel bad. You’re not alone. Continue Reading »
August 3rd 2008
We’ve neglected consumer desire. That’s why consumers are taking an extended holiday in this recession. Why the Web was wiped out overnight. Why many Christmas retailers and resorts have gone into mourning.
Today’s advertising is so busy looking over its shoulder to see what analysts are saying about its company’s stock value, and what its competitors are saying in their ads, that the consumer has been left out of the loop. Continue Reading »
January 8th 2008
WebPromote (www.webpromote.com), founded in 1996, publishes a weekly newsletter packed with useful information on promoting Web sites. It is one of the largest Internet marketing newsletters, with 170,000-plus double-opt-in subscribers. WebPromote provides free information on the latest online promotion and marketing development opportunities. Four years of past issues are available in the archives section.
One example included five predictions for trends in Internet marketing, forecast by marketing consultant Chee Wee:
1 Pay-per-click advertising will increase dramatically Continue Reading »
