Do Business Well

The degree to which your areas of thinking, feeling and behaviour are not in harmony is in direct proportion to your ability to attract what you really want. This means examining the attitudes that you knowingly, and unknowingly, hold about your life.

Your attitudes are expressions of the way you think, the very frames of reference you have constructed to support your world. It follows that if matter is thought made concrete, then your thoughts are the architects of your material world, and your attitudes the builders. If you have thoughts about how you want to conduct your life and then behave in a manner that does not reflect this `rightness‘, ultimately you become self-defeating in your ability to manifest. Continue Reading »

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• At the operational level, another challenge for marketers with regard to Web-based inter-organizational networks is that customer communications do not necessarily involve just one customer talking toone enterprise. Decisions need to be taken on where responsibility lies for particular tasks, to avoid duplication and customer confusion. To provide the kind of service that improves the chance of customer loyalty, companies need to co-ordinate their partners and vendors and customers through extranets that facilitate the sharing of information across company boundaries. Kalakota and Robinson (1999) suggest considering partners and vendors to be part of the firm’s extended enterprise, and this means sharing customer communication issues with everyone in contact with the customer through integrated applications such as customer service, field service, sales and marketing. This is the most critical issue currently

facing ‘clicks and mortar’ firms in developing a successful Internet strategy. Such open policies of information sharing mean that a whole host of issues have to be addressed concerning the ‘ownership’ of customer data, notwithstanding the technical difficulties inherent in integrating computer systems belonging to different organizations through an extranet. Continue Reading »

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