Do Business Well

As I write this at the beginning of the year, there are ten taxicabs in San Francisco that are painted bright purple and yellow and sport a big Yahoo! logo. Each has a computer onboard that offers customers wireless Internet access. For no extra charge you can browse the Web, check your email, trade stocks, order your groceries, look up directions to a restaurant or bar you’ll be patronizing that evening, and so on. Within a couple of years, every cab in San Francisco will have Internet access.

Otis Elevators recently announced that it would begin equipping elevators with Internet access. As passengers ride up and down to their offices, hotel rooms, or meetings, they will be able to read the latest news, check the stock market, or take a quick look at the web- site of the company they’re about to visit. Continue Reading »

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Another important aspect of the change in your company from survival oriented to management oriented is the way in which you establish goals and monitor them. The following questions are designed to take you through a process of developing a new set of goals for your company:

1. What do you want the company to do for you in the next twenty years? Ten years? Five years? Twelve months? Are you primarily interested in the income stream that can be generated? Is wealth building as opposed to income generation your most important desire? Possibly you’d prefer a lighter work schedule, even if it meant less income. Will you be happy if you aren’t growing? Is it a high priority for you to broaden markets?

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Both buying low and selling high are possible because owners know less about the value of their business than any other item in their portfolio. The market price of a house is usually known within a range of 5 percent or so. Check the current listings and the recent sales, and you can get a good idea of how much your home is worth.

If you own stocks, bonds, rare coins, or a car, there are exchanges, experts, or blue books that will give you an accurate picture of their worth. Even less liquid items such as art, collectibles, or raw desert land are rarely sold very far below some established market price. Continue Reading »

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Warning!

Before you start or buy your new business, warn your family and those closest to you about what’s going to happen to you and them.

Warn them about the sacrifices that will have to be made in the short term. Warn them about the stresses and strains that come with being your own boss. Warn them about the support they will all have to provide you as you take on the biggest challenge of your life. Continue Reading »

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In support of lots of years previous to the Internet, the position to hock off mature or idle commodities subsist the confined flea market. Flea marketers would characteristically live the style of individual that was a collector of only one of its kind substance that would not actually put up for sale glowing in the mall or presently accepted too little of a margin intended for the majority stockpile landlords to actually worry about.

This marketplace exists to be immense, you by no means be acquainted with what you would discover, and sometimes, a good buy was positively in a minute about the area. There still was the strange or improved than irregular opening that you possibly will be scratched off, so an extent of concern boasts to be in use with every buy. Continue Reading »

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Many inexperienced entrepreneurs expect too much from marketing in too short a time, e.g. they place one small advertisement in the paper or they distribute one leaflet and they expect immediate and significant increases in sales. When the results do not materialize, they lose faith. Remember, perseverance conquers all. The right marketing campaign is consistent communication directed in the right media at the right price to the right people at the right level over a sustained period of time.

From our experience, we have often found that entrepreneurs have not developed a marketing culture in the company because they don’t know how and don’t want to admit it. So here are six simple steps to follow when building an effective marketing plan:

Step 1: Establish your marketing budget

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Your credit record is your financial reputation. If you want to rent an apartment, buy a house, get a phone hooked up, get a credit card, take out a loan, buy a blimp, or start a business, you need a good record.

A company that wants to check your credit can call other companies that have done money deals with you in the past, or they can get a report from a credit reporting bureau. But if you’ve never been granted credit in the past, you don’t have a credit record. Where do you start?

Fortunately, you don’t always need a credit record. Some credit grantors realize that no record is better than a bad one. If you don’t have one, they’ll look more carefully at other information on your credit application: Continue Reading »

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