January 17th 2010
Marketing is a key ingredient to the success of any business — big or small. But it means far more than just selling your product or service. Marketing activities encompass planning your product or service, then pricing, promoting and placing (or distributing) that product or service in such a way as to keep your customers happy and your business profitable. Continue Reading »
December 12th 2009
The first basic aspect to consider is pricing. This is difficult to get right. A key element of working out pricing is understanding your costs. Once you know your costs, you can use this as an element in the pricing calculation. Two types of costs are relevant here: Continue Reading »
September 14th 2009
Having carefully assessed your own situation, and the type of accommodation you can offer, what can you expect of your prospective clients?
Provided you have a proper lease drawn up, renting out part of the house as a flat is the most trouble free way of having people under your roof. Failing that, properly equipped bed-sitting rooms should bring you equally trouble-free tenants. You need, of course, to have a large house to do this. And you may have to spend out capital in the first place to equip the accommodation. But over the months you should quickly recoup your outlay. Continue Reading »
July 19th 2009
Mobile phones have been paling a great role in our daily life. Mobile phones consumption is not only based phone itself.
Mobile phones demand becomes intense in the market. Many consumers wonder the top brand phone with the best price. Is it difficult to find? Or is it difficult to compare?
I personally have to agree, the top brand with the best price is hard to find. Maybe it is the common sense; the tops brand has to be compensated with a price. Continue Reading »
June 24th 2009
There are many definitions of service. To many, it means being friendly, delivering on time and attending promptly to the customer’s needs. While this behaviour certainly is a part of service, there is more to it. Continue Reading »
June 24th 2009
Life is filled with an abundance of opportunity. You just need to train yourself to recognise it. An Italian restaurant used to order a huge amount of mozzarella cheese from a rep for dairy products. The rep could not believe it when the owner told him all the cheese was used for just one outlet, so that evening he visited the restaurant. Continue Reading »
June 24th 2009
The 90-day test
Statistics report that it takes 90 days to break a habit such as smoking or biting your nails. Well, what do you know, it also takes 90 days for a customer to forget you. Continue Reading »
June 13th 2009
From the surface, a glasses shop is nothing more than selling glasses. If you see more and more satisfied and loyal customers just like me, that glasses shop must be a top glasses shop. Continue Reading »
June 11th 2009
June 11th 2009
Computer technology has brought much efficiency into the office. As a small IT business owner, I have to put the investment on office software into serious consideration. Office software especially industrial edition is very expensive. I can only afford one or two.
Phase 2 is good news for small and medium business owners. They provide the access IT software for our office employees, which we don’t have to invest a huge amount of money to pay once off to buy the life time usage of the software itself. We can pay month by month, which might depend on the numbers of employees who access this software. In my personal opinion, it is a smart way to manage the expensive software which I have to use but can’t afford. Continue Reading »
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