June 24th 2009
There are many definitions of service. To many, it means being friendly, delivering on time and attending promptly to the customer’s needs. While this behaviour certainly is a part of service, there is more to it. Continue Reading »
June 17th 2009
There are still comparatively few shops where one can buy a wide range of fresh herbs.
Besides fresh herbs for use in cooking and alternative medicine, there is a demand for dried herbs for use in beverages, butters, vinegars and salts, as an ingredient in natural vegetable dyes, and making potpourri. Continue Reading »
June 17th 2009
This home business involves doing the legwork on behalf of a client who is looking for a specific type of house. You are paid to visit each and any house for sale that conforms to the specifications laid down by the client. Continue Reading »
June 7th 2009
Selling by Mail Order
People in small towns and outlying farming areas often have a great need for products that are not easily available where they live. Also products are sometimes only available in one particular city. Continue Reading »
June 7th 2009
There are several ways of using your home as your sales outlet.
Home exhibitions and markets are becoming increasingly popular. They are a marvellous way of selling, particularly if you link them to a special occasion like Christmas or even Easter or Valentine’s day or Autumn or Spring. Continue Reading »
June 7th 2009
These are very specifically targeted events that are held in high profile venues and will probably give you your greatest concentration of potential customers.
The organisers have the responsibility to advertise the event. This is one of the most important things you should ask about before signing up. Continue Reading »
June 4th 2009
A business plan is simply a detailed explanation of your basic ideas, and it’s on the basis of this plan that you’ll be able to raise finance, and also clarify all aspects of your projected business before you spend too much valuable time and money on it. Continue Reading »
May 31st 2009
I once organised a workshop and to market the event placed a paid advert as well as submitting a press release and photographs to the news editor of the local newspaper. That same week, the paper carried the paid advert and the article (and a photograph in colour!) about the event. Both the advert and the article carried certain contact details, so we were able to carefully monitor the response. Continue Reading »
May 31st 2009
I have used the launching and marketing of The Business Network as an example. You can use the same formula to market and promote other projects. My intention is not to saturate you with information on the Network, but I do feel its best to speak from experience and most of my knowledge emanates from the Network. I also believe that networking is one of the most effective ways of marketing, so where I have used the words Business Network, simply replace it with your company name. Continue Reading »
May 21st 2009
Always tell the truth in all your marketing material. But remember, too, that you can make the truth intriguing.
An effective marketing campaign might include advertisements, advertorial, media releases, a well-designed website, newsletters or e-zines, direct mail (such as promotional letters offering an incentive to reply), brochures, tri-folds (or Z-folds), fliers, talks and presentations, events, radio and TV interviews. Continue Reading »
