June 3rd 2009
Some Perspectives of Small Business Customer Satisfaction Survey
Many organisations use periodic surveys of customer satisfaction. There are two types: Continue Reading »
Archive for the 'Email Marketing' Category
October 6th 2008
4-Step Get your Business Conference Relationship Work, Managing the Differences
The Clashes arising from differences in most relationships can be managed satisfactorily by this Method. Some conflicts, however, lack certain requirements necessary for success.
Personality Factors
When involved in ‘personality clashes’, we often conclude that the conflict is irresolvable due to the Other’s personality — the Bad-Person Illusion. In truth, certain personality factors can indeed impinge on the Method, making it less effective. So, some relevant personality factors will be mentioned as we list the eight prerequisites. Continue Reading »
October 3rd 2008
Words Fighting, Recovery Breakdown or Uncomfortable Negotiation
Deadlock and its near cousin, breakdown, are uncomfortable. Nobody enjoys them. They erode or undermine the trust that has painstakingly been built up during the early stages of your negotiation; they bring you face to face with the risk of losing your hoped-for outcomes. But, like most things in life, they have, hidden within them, an opportunity. For the way that you handle them will make a significant difference to both the outcome of your negotiation and the way that people see you as a negotiator. Handle them well and it’ll be a turning point — for both the negotiation and your career as a negotiator. Handle them badly and both will suffer. Continue Reading »
September 21st 2008
Audio Advertising, what is the best creative Idea?
When you hear the words “television commercial,” what comes to mind? A slick, high-budget produc‑tion for a luxury product? Celebrities touting a soft drink or fast food restaurant? Back-to-back special digital effects that scream high-tech? Computer animation or morphing?
You’ve probably seen these techniques used at one time or other. But techniques are all they are—different visual formats for displaying the product. They are not substitutes for ideas. Effective television advertising, like any other media form, relies on fresh concepts that persuade the consumer to buy. Continue Reading »
September 19th 2008
Freelance, Advertising career, the Magnificent Seven
I began my advertising career in the mailroom of Ogilvy & Mather, Los Angeles. While it was a great introduction to how an agency runs, after six months I was still clueless when it came to creating ads. So I enrolled in an advertising concept course at Art Center College of Design, even though it was geared for want-to-be art directors and I was a want-to-be copywriter. Continue Reading »
September 16th 2008
Business Management, Career Crisis/ Disaster, why some Outcomes deny the Definition
Many managers say they would like to define the right outcomes and then let each person find his or her own route, but they can’t. Some outcomes, they say, defy definition. And if you can’t define the right outcomes then you have to try to define the right steps. It’s the only way to avoid chaos, they say.
From some angles this perspective is actually quite sympathetic. First, some outcomes are indeed difficult to define. Sales, profit, or even student grades lend themselves to easy measurement. But customer satisfaction doesn‘t, nor does employee morale. Yet both of these are critical to excellent performance in many roles. Continue Reading »
