Do Business Well

Each manager’s routine was different, reflecting his or her unique style. Nonetheless, hidden within this diversity we found four characteristics common to the “performance management” routines of great managers.

First, the routine is simple. Great managers dislike the complexity of most company-sponsored performance appraisal schemes. They don’t want to waste their time trying to decipher the alien terms and to fill out bureaucratic forms. Instead they prefer a simple format that allows them to concentrate on the truly difficult work: what to say to each employee and how to say it. Continue Reading »

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B. If your manager forces you to do things her way . . . she is probably focusing on process too much. Pick your moment, perhaps during your performance planning meeting, and tell her that you want to define your role more by its outcomes than by its steps. Ask her which outcomes she would use to measure your success. As you discuss this, describe for her how your style, although different from hers, will still enable you to achieve the outcomes expected of you. Continue Reading »

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“What can the company do to create a friendly climate for great managers?”

We have said that an employee may join a company because of its prestige and reputation, but that his relationship with his immediate manager determines how long he stays and how productive he is while he is there. We have said that the manager is the critical player in turning each employee’s talent into performance. We have said that managers trump companies. Continue Reading »

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To increase the effectiveness of your presentation, allow your audience to get involved: to question, clarify, or to redirect what you are saying. You can allow questions before, during, or after your presentation; each time has certain advantages.

Taking Questions at the Beginnings

This assumes your audience knows a good deal about your subject and has questions before you begin. By getting these questions out ahead of time, you get an idea of what people want to know and can reassure them that their questions will be answered during your presentation. It allows you to tailor your material to the needs of a particular group. Continue Reading »

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The Road Ahead Is Curvy and Treacherous, and Good Road Maps Are in Short Supply

Advertising Agencies

Because of the extensive consolidation that has taken place in the last decade, further consolidation will take place at a slower rate in the immediate future. Part of this is a reaction to the government’s closer scrutiny of the mergers because of the Enron debacle. A pause in consolidation at this point is also good because it will give the acquirers an opportunity to digest the new properties and position them efficiently within the corporate umbrella. Continue Reading »

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Demand high standards from your service representatives

Make people smarter! The abilities of real people delivering service to the e-customer services person will need to increase so they can add value to what the system already provides. If service representatives are left innumerate and illiterate, unable to organize, disaffected and reluctant, they will probably not add anything positive to the service experience. The bar is raised for those able to justify their involvement in the process. It has already started to happen.

Is there a future where we will go to one man to buy everything? A man who is wired into the complete network and is fantastically adept at manipulating the available tools to get us what we need. He may be able to serve and support thousands of e-customers because each needs personal involvement so seldom. Continue Reading »

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The human touch is going to come back into fashion. It will (yet again) become the differentiating factor between services. Computers can deliver lousy service pretty much on their own. The very best of humankind needs to be coaxed and coached out into the open. People need to be showcased and supported.

On the way to the virtual world some businesses have a lapse of memory — it’s a kind of ‘Honey, I forgot the people‘ approach. Others adopt an Animal Farm like ‘machine is good, people are bad’ approach. If they adopt the attitude of pigs they should expect to end up as bacon.

Every business should understand that at heart the internet is not a machine, it’s the interaction of millions of people. In the end someone still says ‘I have something for you to buy’ and someone still replies ‘I would like to buy it’. The technology simply represents one set of people trying to sell to another group of people. Continue Reading »

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A recent survey by the psychology department at Swansea University found that the major difficulty experienced by people who had just started working from home was the inability to separate their work and home life. That was not just because they themselves found it hard, but because family and friends found it equally hard to accept that the person who was previously ‘mum’ or ‘dad’ at home was now also a worker. ‘They found it very difficult to accept the change in roles,’ says Professor Osborne. ‘It was hard for partners and kids to comprehend that the person who had previously been available when at home, no longer was, and that they had a new role inside the home.’ Continue Reading »

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One of the unique characteristics of doing business online is the ability it gives you to measure and track the success of your marketing programs. Yet success, as we have seen, can be difficult to define. At the center is the continuous-feedback loop of tracking, measuring, seeking insight, and informing the program— a process based on both science and art. Science because we apply analytic techniques to the huge amounts of data and information in order to structure it and understand our customers‘ responses and behaviors. Art because lasting program success also depends on creative, out-of-the-box program design and interpretation inspired by the insight that we gather from the data. Continue Reading »

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One of the most traumatic experiences for any worker is to get dismissed. No matter how gently the news might be given, losing one’s job is still a major loss experience. If your work has not been satisfactory and you have had at least one warning meeting with your boss, then the dismissal message might not be a surprise. However, the news is seldom cheerfully received.

The immediate emotional response to being dismissed might be any of the following: anger; numbness; denial; or perhaps even apathy. Whatever your response, you will want to summon your practical senses. Continue Reading »

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