July 26th 2008
How do you Smile over the Web? Internet Marketing, top Secrets of Ecommerce, Online Income
The human touch is going to come back into fashion. It will (yet again) become the differentiating factor between services. Computers can deliver lousy service pretty much on their own. The very best of humankind needs to be coaxed and coached out into the open. People need to be showcased and supported.
On the way to the virtual world some businesses have a lapse of memory — it’s a kind of ‘Honey, I forgot the people‘ approach. Others adopt an Animal Farm like ‘machine is good, people are bad’ approach. If they adopt the attitude of pigs they should expect to end up as bacon.
Every business should understand that at heart the internet is not a machine, it’s the interaction of millions of people. In the end someone still says ‘I have something for you to buy’ and someone still replies ‘I would like to buy it’. The technology simply represents one set of people trying to sell to another group of people. Continue Reading »