Do Business Well

You start a business to find fulfilment and greater peace of mind.

It gives you the freedom to become wealthy and famous.

Why would you want to start a business, what would fulfil you? Are you being forced to do it? Have you been fired or don’t you enjoy your job? What would make you happy, what would give you peace of mind? Some of the following may be applicable to you:

• You want to enjoy your work. Most entrepreneurs were not happy with their jobs when they started their own businesses. They were forced by circumstances to go it alone for their own peace of mind. Are you happy in your present job? Remember it takes just as much time and effort to lead an unhappy and mediocre life as it does to live a happy and good one.

• You have a burning desire to develop an idea or a vision, which you can only do by starting your own business. Before Steven Jobs and Apple Computers, the computer was beyond the reach of the ordinary man. However, Jobs saw with startling clarity something that few people realised: computers would not be confined to laboratories but would become the stuff of everyday life.

He fulfilled his vision with the business he started - and it also made him a multimillionaire.

Do you have a dream?

• You want to make full use of your potential. A study by Professor Harry Levinson of Harvard has shown that in America approximately 80 per cent of all working people’s talents and jobs are mismatched.

Could you spend your time more productively than in your present job? Do you have special qualities that are not used at present or which are overlooked by your colleagues or superiors? Your own business may be the ideal place to exploit them, because there you are in control. The happiest people in the world are those who are working up to their full potential.

• You can easily measure your success in your own business. If you are an employee your success is measured by your direct head (who may or may not be well disposed towards you) in a very superficial way, as it is usually difficult to put an exact figure on the value you have added to your employer’s firm. But, nobody can query the bottom line of your own business!

I find it very rewarding to be able to measure my success - nobody can argue with figures. When I see 60 000 spectators at a rugby match at Loftus Versfeld, I know how many people bought my paper plane books!

• You want to make ends meet. Capetonian businesswoman and former teacher, Pat Gorvalla, started her taxi business to augment her small salary. She had the following to say when she received the “Woman of Achievement Award”:

“I thank the provincial administration for the role they played in shaping my destiny; firstly for the pittance they paid me as a teacher which forced me to augment my income by directing me into new fields of business ventures …”

• You want to make money from a business to ensure financial peace of mind. Money may not be everything, but there is a lot to be said for living comfortably - it can take a lot of stress off you. Let’s face it, a healthy bank balance ensures good housing, good education, top-rate medical care, the opportunity to travel and the resources to help those in need.

When Edison sold most of his interests to the Edison General Electric Co. in 1888, he wrote: “… the greatest inducement was the sum of cash received … to free my mind from financial stress, and thus enable me to go ahead in the technical field”.

• You may want to become one of the richest people a or the world. Be careful, it is a misconception that chasing money guarantees success and happiness. History shows that the really wealthy became so through working hard at the things they enjoyed. Wealth was not the goal, it was the by-product. Even Henry Ford said: “A company that makes nothing but money is a poor kind of business“.

I once knew someone who decided that it was time to make a “fast buck” out of any situation at hand. I was amazed to see that he was overtaken in six months by other people in the right frame of mind who previously earned half of his income.

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