Archive for July 29th, 2008

July 29th 2008

Who will Handle Commercial Marketing Integration?


What is yet to be determined is how well the holding companies will grapple with the challenge of integration of their services. Over the years, they have bought up a wide variety of companies in different aspects of the marketing business, but there has not been a great deal of coordination among the various disciplines. Continue Reading »

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July 29th 2008

Does Advertising have a Future?

The Road Ahead Is Curvy and Treacherous, and Good Road Maps Are in Short Supply

Advertising Agencies

Because of the extensive consolidation that has taken place in the last decade, further consolidation will take place at a slower rate in the immediate future. Part of this is a reaction to the government’s closer scrutiny of the mergers because of the Enron debacle. A pause in consolidation at this point is also good because it will give the acquirers an opportunity to digest the new properties and position them efficiently within the corporate umbrella. Continue Reading »

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