Do Business Well

Free agency. Choice. Accountability. Life-affirming values. They are the most effective tools for coping with the legion of personalities that arrive at your electronic door. Don’t depend on convergence to allow you to limit the playlist. Do you know the e-customer? If you sing it, I can play it. You will never guess what they all want so let them make their own world. Guide them to it. Play the part of mentor.

Don’t rush on the first date. There is plenty of time to pop, sparkle and slide messages past his eyes and into his brain. First he has to be open to the new ideas and most e-customers aren’t ready when they are acclimatizing themselves to your little place. A new world for him. Take it easy. Continue Reading »

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So open up your heart and hear this.

The whole business world needs a good slap around the back of the head. Someone holding its head down shouting, ‘What is that? What do you think about that?’

There is no joy to be found in doing a half a job and there’s very little money either. You need to get into the mind of the real e-customer. And he’s legion, multiple, distinctive, and ever-changing. Continue Reading »

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