Do Business Well

Third Example: Monty, the highly motivated 35 year old marketer with a dream

Monty was a successful marketer with a senior position at a leading manufacturing company. However, although he was earning a good salary, he carried a lot of debt. He was still paying a large bond, his two children were in a private school and his wife wasn’t working.

One day Monty was reading an overseas business magazine where he read about a new computer software package that had been successfully introduced into the American market. He followed up with the company which launched the package in the United States and discovered that they had not yet appointed a representative. After doing his homework, Monty believed the package would do well. Continue Reading »

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Whenever we talk to people about why they don’t start their own business, the most common excuse we hear is, “I don’t have the money”. Well, if you are truly committed to starting your own business, you’ll find a way or make a way of getting the money. But here’s the problem: All our lives we are encouraged and taught to invest in CASH ABSORBERS and not CASH GENERATORS.

CASH ABSORBERS are those expenses that absorb your cash like the Karoo in the rain. An example of a CASH ABSORBER is a brand new motor car. First of all, it costs a fortune. Then the day you drive it out of the showroom it loses approximately 20% of its value. The interest rate makes the monthly payments even more exorbitant, not to mention the cost of insurance, maintenance and, of course, the essential state of the art sound system. This car will absorb your cash like a vampire around your throat. Or to put it a tamer way, you are committing yourself to a substantial negative return on investment. To tell you the truth, you are committing yourself to a lifetime of financial struggle. Continue Reading »

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