Do Business Well

2. SET YOUR CUSTOMER SERVICE RULES AND THEN IMPLEMENT THEM RELIGIOUSLY — DESIGN AND EXECUTE THE SERVICE PLAN.

There is an old business saying: Everyone knows what to do, but not everyone does what they know. The basic rule of customer service is very simple: Do whatever it takes to make and keep customers so happy they come back for more again and again. Not difficult is it? We’ll tell you where the difficulty arises: executing that rule with passion, discipline and consistency.

How many companies do you know who provided magnificent service when they started and then faded into mediocrity? Stand guard against this danger destroying your business. Make customer service your personal mission. Drive customer service from the top, but always discuss and encourage your staff to be open about it so that everyone can turn around dissatisfied customers. Continue Reading »

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Take theirbreath away! Amaze them! Delight them!Over and over again.

“A great lover is not someone who has a different partner every night. A great lover is someone who makes the same partner feel like a different partner every night”

Daphne du Maurier

Think back over the last three months and remember a time when a company really exceeded your service expectations. So what do you think? Is this a problem?

Not if you’re a true blue entrepreneur. It’s a massive opportunity! In fact, it’s probably the biggest reason why you’re going to succeed, right? You’re going to introduce a level of service unprecedented in your industry, right? You’re going to amaze, astound and delight your customers, right? We hope your answer is yes! yes! yes! Because great service alone may be enough to give you the competitive edge. All you have to do is to set yourself apart from the herd and lift your service standards well above the norm. Continue Reading »

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