Do Business Well

Especially in the beginning, the new distributor needs motivation. So you need to ensure, wherever possible, that the new distributor has an initial early success, no matter how small. The big train of network marketing takes some time to pick up speed. Progress may seem slow at first. And it is this lack of forward movement — of progress — that will discourage many networkers. As a result, they lose interest.

If a networker does lose interest, there is little you can do unless she asks for help. Network marketing is not for everyone. It is far more productive to spend your time with the enthusiasts than to use that time trying to convert someone who has lost interest.

A golden rule for network marketers is to think of all your downliners as customers. Of course they are, in the literal sense, in so far as they buy from you or your distributors. But often you take them for granted, which is a big danger to your ongoing success. You think that, because they are networkers, you need not bother about them.

You are absolutely wrong. Your networkers are your prime source of income and expansion. You depend on them for your success. So you must motivate them, not once, not twice, but continually. Be a ‘people’s person‘. Here’s how:

• Mention a person’s name in your network newsletter.
• Welcome the new distributor by name at a presentation meeting.
• Hold a special celebration for your top 10 distributors.
• Congratulate someone on that special sale.
• Send a telegram to a networker who makes a special effort or a personal letter in your own handwriting, saying ‘Well done!’

These actions don’t take long to do, but they mean a tremendous amount: recognition, recognition, recognition; a pat on the back; a handshake; a smile of acknowledgment; a word of praise.

A sponsor who motivates her team binds them together. She gives them a sense of purpose, a mission and increased enjoyment and pride in their work. The results will speak for themselves.

Psychologists tell us that people want to live up to their potential. ‘What a man can be, he must be,’ says Abraham Maslow. So if you help people achieve their potential, the growth of your network is assured.

How do you do this?

• Show them the way to make money to improve their lifestyle, to make progress and develop personally.
• Create a social network where the members of your team can enjoy themselves. Your workshops and training sessions should be fun occasions. Encourage people to meet one another, to make friends and to exchange ideas and information.
• Create the opportunity to be your own boss and to earn sufficient money to escape from financial worry.
• Help your downliners to achieve their ambitions and dreams. These vary from person to person. For some it will be travel; for others possessions or the opportunity to become involved in activities they had never thought they could do, such as learning to fly a plane or a glider.
• Show them their potential. Remember the comment: ‘Hell is where the person you are meets the person you could have been.’

In network marketing you don’t manage your downline by telling people what to do. The network is a free and voluntary association of people working together. The cohesive clue is to build a sense of team spirit, friendship and success. Networks don’t grow by being managed. Who wants to be managed? Rather, your leadership task is to fire people up with enthusiasm for their company, their products and their short-term goals. You need to help them see that network marketing is making a difference to their lives. Sell the idea that success is achievable. Networking is about relationships. If you don’t care about your downliners, they won’t care about you.

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